“Google’s glow up: Why you need to optimize beyond search” - Jes Scholz |
Google is not only a search engine. It has grown into a vast ecosystem inhabited by queryless search experiences such as Discover, conversion encroaching experiences such as Buy on Google, leisure experiences such as YouTube shorts and so much more.
This shift from answers to journeys not only offers new opportunities to reach relevant audiences. It’s also fundamentally changing the user interface of Google SERPs, devaluing “position one”. Jes will convince you why you need to stop running in the rat race for rankings and focus optimizations on the big picture.
#YoastCon2023 #YoastCon #DigitalMarketing #SearchEngineOptimization
