News SEO is the cutting edge for all SEO - Barry Adams |
News takes a special place in Google’s ecosystem. Users expect Google to show the latest and best articles on any given topic. To facilitate this, Google needs to rapidly crawl and index new articles, and evaluate news publishers’ quality and authority to ensure the right stories are shown in search results. This provides us with detailed insights into Google’s crawling and indexing ecosystem, and the signals it uses to determine authority and expertise.
Based on 24 years of total SEO experience and 13 years of hands-on work with news publishers, Barry will share (almost) all he has learned about Google’s inner workings.
#YoastCon2023 #YoastCon #DigitalMarketing #SearchEngineOptimization
