In this video, I show how to do exploratory factor analysis. All steps required in exploratory factor analysis are explained. I show how to test sample adequacy for factorization using KMO. I show how to test sphericity test using Bartlett's test. I show how to find out the optimal number of factors using parallel analysis. I show how to run factorization. I show how to analyse communality and loadings.
I show how to test reliability by calculating the Cronbach Alpha coeffcient.
Keywords: Exploratory Factor analysis, KMO, sphericity.
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