6Sense Consultant
https://b2bfusiongroup.com/blog/6sens...
6 Things a 6Sense Consultant should focus on:
👉Strategy Alignment: Initially, they ensure that your strategy aligns with the ABM (Account-Based Marketing) approach and is optimized for the demand-based platform.
👉Platform Optimization: They review and optimize the setup, configuration, and integration of the demand-based platform within your tech stack.
👉Data Management: They assess the structure, organization, and integration of your data within the demand-based platform to enable effective segmentation and targeting.
👉Campaign Management: They design, execute, and optimize campaigns tailored to specific targets and decision-makers.
👉Reporting: They create and deliver reports, which could include standard reports or a unified funnel, to provide insights and recommendations for improvement.
👉Ongoing Enablement and Training: They prioritize ongoing training and enablement to ensure end users adopt the platform effectively and integrate it into their workflow seamlessly.
