Google Analytics - 4 || DIGITAL ANALYTICS ||
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Digital Analytics
Digital analytics provides a set of methods to study and analyze data gathered from different digital channels or medium. Data gathered With the help of Digital Analytics can be used for the growth of the business.
Digital Channels
Digital channel can be a personal blog or a websites, online stores and android or IOS mobile applications where users interact with your business. It can be a social media page where you regularly post about your products or business or search engine marketing channels like Google Ads or Microsoft Ads.
How Businesses benefit from Digital Analytics
Almost all the business these days have online presence in the form of a website or an App. With digital Analytics you can easily understand how users interact with your app or website. Digital Analytics services like Google Analytics, connect or implement tags on websites to collect user interactions or data. These interactions are measured in the form of events and conversions.
These events and conversions are used to understand how marketing campaigns are performing, which products are bestselling, what actions we can take to improve the performance of our marketing campaigns.
Events or user interactions that are crucial for the growth of a business can be tracked and marked conversions
Digital Analytics makes it easy to understand who our target audience are based on demographics. We can map user journey from acquisition to retentions.
Advertising or Marketing Your Business or Products
There are many digital channels that customers can use to find a service or business. It can be SEO friendly website of the website that is indexed in search engines and brings organic traffic from user searches. It can be referrals or websites that have linked business websites due to its popularity. It can be the social media accounts of a business that are used to post about its products. It can be paid search results in Google Ads. It can be paid display and shopping ads. It can be video ads on YouTube. It can be direct email marketing.
With the help of digital Analytics, you can understand which of these methods brings in the most customer and start focusing on that marketing channel.
No matter what business you have, with digital analytics you can have a solid understanding of how to achieve following business objectives.
Gain Customers
First one is to gain new customers. New business always have a problem to achieve this objective. Without proper data, it’s almost rocket science to understand how to gain new customers.
Promote Profitable Products
You might have a vague idea, which products in your store are the most profitable and which ones sell the most. But with digital Analytics, you can have in-depth understanding of which products to promote to generate revenue.
Mobile App Engagement, Subscriptions
Many businesses and individuals have developed mobile applications for their business or for other purpose. Mobile apps provide a great opportunity to directly interact with your users. But without understanding user behavior from digital analytics, you will never know how to improve your app and engage your users.
Measure What Matters
Once you understand which marketing channel is best to achieve your business objective. Digital Analytics can help you focus on the factors that are crucial to achieve it. You can measure key performance indicators necessary to achieve your goals. You can assign values or create metrics from those KPIs that are important for your business objective. Looking at the different sets of measured data, you can learn what benefits your business and take decisions to improve certain aspects of your business.
Google Analytics
So now you have an idea of what digital analytics can do for your business. In this series of articles and corresponding course videos, we will look at how we can use Google Analytics to analyze digital data, make informed decisions and scale our business.
Why Google Analytics
So Why Google Analytics? Google Analytics uses variety of methods to track online user data despite the challenges of user privacy, heightened control on data collections due to platform changes and different government regulations. Google Analytics can collect different user interactions or events from websites, apps and any other marketing channel. You can easily assign values to those events to achieve certains goals.
Google Analytics can help your understand audience and their journey from acquisition to retention. With all the data Google Analytics provide, it’s easier to do the targeted marketing. It can also help to improve landing pages based on SEO and other factors.
