Introduction to google ads | google ads tutorial for beginners 2021 | Part 2

Опубликовано: 18 Январь 2021
на канале: venkatakarthk

In this part 2 video of google ads tutorial for beginners 2021, we're going to cover the

0:00 Intro
0:30 Benefits of Paid Traffic
0:57 Drawbacks of paid traffic
1:43 What is Google Ads?
2:18 Why use Google ads?
2:45 why use Google ads instead of Bing or Yahoo.
3:33 Why is this so important?
3:59 Why not just stick with SEO instead of SEM.
4:49 Do Google ad campaigns really work?
5:58 About Google ads tutorial Playlist
6:07 Outro

📌📌📌Download the Google ads Glossary from https://bit.ly/3o12QE9 📌📌📌

Benefits of Paid Traffic
1. You can choose exactly what you want to spend when using ppc advertising
2. You can get started with any amount, Even a $1 or 100INR
3. Using various techniques such as keyword optimization, bid adjustments we can drive your targeted audiences to your website.

Drawbacks of paid traffic
Most people don't share this, but i believe we need to know both sides of a coin to effectively use a coin

Click on your ad is not equal to paying customer
Poorly designed website can hurt your advertising with low conversion rates and high cpc
Without constant optimization and careful moderation ppc advertising can result in decreasing your ROI

We will use some advertising terms such as CPC, ROI and many more in this course. I recommend you to download our free glossary of these terms available as a PDF which you can download using the first link in the description below.

What is Google Ads?
Google processes 3.5 billion searches per day which means 40000 searches per second and Every second people turn to google for answers or solutions to their problems.

Some of these searchers could be your Customers. Google ads is an advertising platform that helps you to reach these audiences and transform them into your customers. You've got plenty of ways to reach potential customers with Google ads

Why use Google ads?
Let's take a look at some statistics.
86% of consumers use the Internet to find a business
72% of consumers prefer to find information on merchandise via search
29% of consumers search for local businesses at least every week

why use Google ads instead of Bing or Yahoo.
Google ads Has 71% of the search market share.
This stats alone answers the question but we won't stop it just ask.

Here is some stats about Google's display network
Google owns the world's largest online display advertising network
Google display campaigns reach 80% of global internet users consumers exposed to display ads are on average 150% more likely to search for brands and segment specific terms about 97% of Google's total revenue comes from advertising.

Why is this so important?
It highlights the importance of Google ads to Google's business. Since Google depends so greatly on Google ads that means Google's focus and priority is on maintaining and continually improving the Google ads too.

This is important especially today when we see so many complaints about being in Yahoo's support.

Why not just invest your money in search engine optimization fortunately it's not quite that simple.
The following stats highlight 89% of traffic generated by Paid ads is not replaced by organic clicks when ads are paused for high commercial intent search queries
the top three ad spots take about 40% of the clicks on the page 98% of searches choose a business that is on page one of the search results they got
it can also take a long time to get a good rank organically sometimes it can be unrealistic
it's hard to measure the return on your investment that you put into your search engine optimization

Do Google ad campaigns really work?
Once they are up and managed correctly, then businesses can see a strong return on investment from Google ads as indicated by the following stats

1.Businesses make an average of two dollars in revenue for every dollar they spend on Google ads
2.72% of Google ads marketers plan to increase their pay per click budgets.

This is a strong indication that those businesses were generating positive return on investment because if they were not then they'd not increase their budgets.

70% of mobile searches call a business directly from Google search
70% of mobile searches result in action being taken within one hour.

Of course there's a lot of other factors that determine the success of a Google ad campaign.
So these stats should not imply that every Google ad campaign will be profitable.
The reality is that you must set up and manage your ads correctly to see positive results.

Well good news this course “PPC advertising Masterclass | Google ads tutorial for beginners “ will show you exactly how to do that

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