Google Ads Audiences: Unpacking Segments, Signals, & Targeting for Small Business Success

Опубликовано: 26 Июль 2024
на канале: Jyll Saskin Gales | Google Ads Coach

Confused by the different types of audiences in Google Ads? This video will clear it all up in just 49 seconds! I'll explain the key concepts of audience segments, audience signals, optimized targeting and audience expansion, so you can make informed decisions about your Google Ads campaigns.

1. Audience Segments: Reach specific groups based on demographics, interests, and behaviors
2. Audience Signals (Performance Max): Guide Google's AI to optimize for your goals
3. Optimized Targeting: Expand your reach to find users most likely to convert
4. Audience Expansion: Broaden your audience for reach-focused campaigns

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