Listing your property on the multiple listing service is a start, but really, it’s the bare minimum. If you want to get top dollar, exposure is the name of the game. Your agent should be marketing your home with all of the following:
🎥Book 4k Professional Photography
🚁Drone Aerial Photos & Video
🪑Stage the home or plan virtual staging
🚧Buy signs and posts, have delivered and installed
💻Create Virtual Tours for buyers who will be shopping online
🤖Decide on video marketing and distribution
📜Collateral Material design (EDDM mailings, flyers, and buyers presentations)
🌐Decide on custom websites and/ or landing page
🌪️Strategize for Social Media Marketing on Facebook & Instagram by targeting buyers looking at similar homes, defining most likely buyer audiences and traffic funnels.
👧Build Bing and Google Ads marketing channels targeting buyers who have recently qualified for a mortgage and are looking at homes in the surrounding 50 miles.
✒️Write comprehensive multiple-listing service descriptions and supplements.
📬Syndication plans to market your home locally and abroad
📺Featured the listing on advertising platforms like Real-ativity, Zillow, Trulia & Realtor.com
💼Email marketing to the entire South Florida Brokerage community
🍳Plan Broker’s opens (market & cater events)
🥂Plan public open houses (plan signage and mailers for the closest 2000 homes with renters)
If your agent is not, here's a downloadable checklist to remind them: https://www.real-ativity.com/marketin...