The Valley of the Roses and the Thracian Kings.
Kazanlak is the center of the Valley of the Roses, the home of the Thracian kings, and an attractive tourist destination. The country’s largest and best preserved Thracian tombs are found here and they are included among the UNESCO World Heritage Sites, along with the Museum of Roses.
The Rosa Damascena, known as the Damask or Castile rose, is the greatest treasure in the region of Kazanlak. The rose was imported into Bulgaria centuries ago and today is one of the nation’s symbols. The conditions in Kazanlak proved to be more favourable for the cultivation of the rose than those in its own country of origin – Tunisia. The Valley of the Roses is one of the biggest producers of rose oil in the world.