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Do I need a direct booking site for my Airbnb? The short answer is yes! In this video, we walk you through exactly why and how to set up a website for your short-term rental. If you've followed us for a while, you know we stress the importance of owning your digital real estate—because you don't actually control your Airbnb account! If that listing goes down, so does all of your property's reputation. Setting up a direct booking site is just the first step. From there, you're building a long-term marketing strategy, which includes collecting emails, local outreach, managing your social media, and boosting your domain reputation. We cover the key tasks you’ll want to implement, reminding you to start with what you can consistently manage. You can always expand as you refine your approach. Let us know in the comments if you already have a direct booking site and what strategies have worked best for you!
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