Google Ads: Query vs. Keyword vs. Search Term Explained

Опубликовано: 10 Июль 2024
на канале: Jyll Saskin Gales @the_google_pro

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Are you confused by the different terms used in Google Ads? You're not alone! Many small business owners struggle to understand the difference between queries, keywords, search terms, and even the outdated term "AdWords."

In this short video, I'll break down these concepts in simple terms, so you can use Google Ads more effectively:
Query: What a user types into Google search
Keyword: What you choose to target in your ad campaigns
Search Term: The actual word or phrase that triggered your ad
Match Types: How to control which queries trigger your ads
Search Themes (Performance Max): How to guide automated campaigns

Understanding these concepts is crucial for managing successful Google Ads campaigns. If you're new to Google Ads and want to learn more, check out my Google Ads for Beginners course on my website.

This video was made using my AI Avatar.

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