Join us for an inspiring journey with Joe O’Connell, founder of Creative Machines – one of the world’s largest art design and production studios led by a single artist. In the first half of this talk, Joe shares the 28-year story of his team’s growth with unique insights into managing a creative mission-driven company. Joe touches on all the real challenges facing creative companies: the devaluing of creative work, the need to educate and empower clients, the challenges of cash flow, and the steps toward long-term profitability in a field that tends to chew up and spit out idealists. In the second half, Joe talks about an exciting new venture he’s involved with and the opportunities of non-profit entrepreneurship.