RAB - RadioWorks 2014: What is 'second screen'- & how can it be applied to Radio?
Communicating at the speed of culture
Social media has radically changed our world. Today, communication is instantaneous. News and information are 'always on', 'real-time', and brands that want to remain relevant must keep pace with this accelerating cultural discourse. Radio and Twitter are two of the most effective platforms with which to achieve this, and they can be used in highly complementary ways. Both Twitter and Radio share an 'in the moment' mentality, but they address their audience in totally different ways. Together, they can play an even more important role in the fabric of the communities they serve, empowering brands and consumers to communicate at the speed of culture.
