The Boston Matrix Explained | Tesla Examples
What is The Boston Matrix?
The Boston Matrix is a strategic tool used in business to analyse and categorise a company's product portfolio based on market growth and market share.
Depending on whether the product is in a high or low growth market or whether it has a high or low market share will depend on which category of The Boston Matrix it falls into. These four categories are: Stars, cash cows, question marks and dogs.
Watch this video if you want to understand how The Boston Matrix works.
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