Inside BMW: Conversation with Designworks USA CEO, Julia de Bono
Join us as we explore the world of BMW through the eyes of Julia de Bono, CEO of BMW Designworks USA. From childhood inspirations to groundbreaking innovations at BMW, this video dives deep into the art and science of car design. Discover how the blend of customer understanding, innovative thinking, and a passion for automobiles drives the future of BMW, leading to the creation of cars that connect with drivers on a profound level.
Video #sponsored by @BMW
#bmw #petersenmuseum
CHAPTERS
00:00 - Cars are Evolution
00:59 - Roots from Childhood
02:24 - Becoming a Car Designer
03:32 - Designworks: creating for the world
04:43 - Design is Innovation
05:46 - Understanding the Customer
07:56 - BMW's Electrification
10:37 - A Driver/Car Connection
13:53 - 'We Are About Sedans'
16:41 - BMW Vision Neue Klasse
18:10 - Cars Have a Soul
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