The Powerful Role of Community Managers in Gaming
As the Games Industry has evolved into the Games as a Service (GaaS) model, the role of "Community Management" has never been more important.
a16z Partners Tom and Lester discuss this topic with Victoria Tran (Innersloth, AmongUs) and Ryan Rigney (Odyssey Interactive, Omega Strikers).
CHAPTERS:
00:00 - Intro
01:50 - The Role of Community Manager
05:50 - Skills of a Community Manager
07:45 - Being Adaptive
09:30 - Social Media
12:20 - Trusting your team
13:45 - The process of building EARLY communities
18:20 - Building alongside your community
21:15 - Find your audience
24:30 - MEMES
34:15 - Thinking about metrics
35:33 - Advice to new community managers
40:51 - Setting Expectations when being hired
47:27 - What kinds of signals should a CEO look for when hiring a CM?
53:33 - Hiring a CM from within an existing community?
Resources & Links!
Victoria on Twitter: / thevtran
Victoria's Community Management Newsletter: https://www.victoriatran.com/newsletter
Ryan on Twitter: / rkrigney
Lester on Twitter: / chen
Tom on Twitter: / tmhammer
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Find us on LinkedIn: / a16z
Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.
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