Buying Reimagined: Understanding Customer Needs
Whether a seasoned business leader or a new entrepreneur, figuring out what a customer wants, or needs can be overwhelming. Quite an open-ended problem statement, right? Oftentimes, it seems as though customers themselves cannot tell you what they want until it becomes available.
There is an element of perception in all this, then. And before we go down the rabbit hole trying to work out exactly what a customer wants, it is easier to start with this question: what would a customer find useful or valuable?
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