Targeting vs Observation - 'Inside Google Ads' Podcast Episode 2 🎙️clip

Опубликовано: 08 Февраль 2024
на канале: Jyll Saskin Gales @the_google_pro

Dive Deeper into Ad Targeting Strategies with 'Inside Google Ads' Podcast Episode 2 🎙️ In the world of Google Ads, mastering your targeting options can dramatically transform your campaign's success. Episode 2 of my 'Inside Google Ads' podcast brings you an expert breakdown on the choice between Observation mode and Targeting mode in your Search and Standard Shopping campaigns. Observation mode allows your ads the chance to appear for anyone searching your keywords, while also letting you keep an eye on those who fall within your specified audiences. It's about collecting valuable data without altering your ad's performance or placement. A perfect strategy for those looking to understand their audience better without limiting their reach. On the flip side, Targeting mode offers a more focused approach. It ensures your ads are only shown to people who not only search for your keywords but also align with the audience lists you've chosen. This mode is ideal for refining your reach to the most relevant audience, though it does narrow the pool of potential viewers. Whether you're initiating a new campaign or refining an existing one, understanding when to apply Observation or Targeting mode can be a game-changer. Tune into 'Inside Google Ads' on your favorite podcast app for an in-depth exploration of these strategies and more ad targeting tips. Plus, if podcasts aren't your thing, sign up for the 'Inside Google Ads" newsletter to get each episode's transcript delivered directly to your inbox.

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