HOW TO SET UP UET TAG IN MICROSOFT ADS
Track what your customers are doing after they click on your ad. Universal Event Tracking (UET) is a powerful tool that records what customers do on your website. By creating one UET tag and placing it across your website, Microsoft Advertising will collect data that allows you to track conversion goals and target audiences with remarketing lists.
To learn more about this feature please refer to this article - https://about.ads.microsoft.com/en/to...
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