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What is organic social media?
Organic social media refers to the free content (posts, photos, video, memes, Stories, etc.) that all users, including businesses and brands, share with each other on their feeds.
As a brand, when you post organically to your account, you can expect that the people who will see it are:
A percentage of your followers (a.k.a. your ‘organic reach’)
Your followers’ followers (if people choose to share your post)
People following any hashtags you use
It sounds pretty simple, but the reason that organic social media is the foundation of every digital marketing strategy today is because it’s the best way to nurture a connection with your customers at scale.
For example, brands use organic social to:
establish their personality and voice
build relationships by sharing informative, entertaining, and/or inspiring content
engage customers at every stage of their buying journey
support their customers with customer service
Here are a few examples of typical organic content from businesses:
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