HOW TO DO SEARCH CAMPAIGN OPTIMIZATIONS IN GOOGLE ADS
Steps:
Add relevant keywords from Keyword Planner.
Add negative keywords.
Use search terms report to get new keyword ideas.
Experiment with different keyword match types.
Make use of Google search suggestions for potential negative keywords.
Use Google Ads Experiments to optimize text ads.
Optimize the top performing RSAs.
Add more relevant audience targeting.
Add ad extensions as per the business need.
Remove low performing keywords in the search campaign.
For Google Ads Management Service/Training contact us - +91 7674892244.
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