Pitfalls of International Marketing Campaigns I Chris Halliburton
Chris Halliburton (biography: http://escpeuro.pe/12qwR2Q), Marketing and International Business Professor at ESCP Europe on the "Pitfalls of International Marketing Campaigns"
How can you avoid the risks of global marketing? How to market effectively across national borders? What are some of the lessons from top international companies? Chris Halliburton offers some straightforward answers to these crucial questions.
More about ESCP Europe: www.escpeurope.eu
