What is a good ROAS in Google Ads?

Опубликовано: 29 Май 2024
на канале: Jyll Saskin Gales @the_google_pro

Confused by all the data in your Google Ads dashboard? Wondering what metrics actually matter? In episode 18 of Inside Google Ads, Jyll Saskin Gales dives into how to evaluate your campaigns and make data-driven decisions. There's no magic answer to what a "good" ROAS is, but Jyll provides a framework for understanding profitability and setting realistic goals. You'll also learn the difference between reach and efficiency metrics, why impression share isn't everything, and how to analyze click-through rates and conversion rates to measure campaign success.

Topics Covered:
How to determine a good ROAS for your business
Understanding the difference between reach and efficiency metrics
Why impression share isn't the only metric to consider
How to analyze click-through rate and conversion rate
Tips for interpreting campaign data and making data-driven decisions

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