Anna Lemeshevskaya, web analytics course trainer
Is web analytics not only Google Analytics and Yandex.Metrica?
Find out in the new issue of "IT-Break"!
🎤 Anna Lemeshevskaya, trainer of the course “Web analytics growth point and assessment of the effectiveness of marketing channels”: https://www.it-academy.by/course/komp... video_1&utm_campaign=IM7&utm_content=it_break&utm_term=Lemeshevskaya shed light on what real web analytics looks like in marketing.
🔹What can be analyzed using analytics?
🔹What does a web analyst do?
🔹Which specialists need knowledge of web analytics?
🔹What soft skills does a web analyst need?
🔹How is the course going?
👆🏻All answers are in the video!🙌🏻
00:00 Intro
00:38 What is web analytics?
01:12 What can be analyzed using web analytics?
02:33 What does a web analyst do?
03:35 Which specialists (except web analyst) need web analytics skills?
04:06 Web analytics is not only Google Analytics and Yandex Metrica?
06:08 What soft skills are important in web analytics?
07:23 How not to get lost in a large number of tools?
08:30 How often do companies need to conduct web analytics?
09:47 Do all projects need web analytics or can sometimes be done without it?
10:06 How is the course taught?
13:21 What kind of students are you expecting at the course?
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