Branding & its Impact on Consumer Behavior
Branding is about selling everything associated with your organization . The consumer perception of brands is brand knowledge: brand awareness , recognition and recall, and brand image denote how consumers perceive a brand based on quality and attitudes towards it and what stays in their memory. If your brand aligns with your customer's value system, this allows for a more meaningful experience. It also helps the customer to truly embody the journey that your branding promises. If customers feel that their purchases are meaningful, this inherently makes their customer experience more significant and positive.
