WHITE MILANO
From 25th to 27th February, WHITE MILANO comes back with the international tradeshow dedicated to
womenswear, which for the upcoming edition is expecting an incoming of approximately 22 thousand
visitors and insiders. Thanks to the show’s vocation for scouting and contemporary fashion, the Tortona
Fashion District is all set to put on show a brand mix of 511 brands, out of which 145 from abroad and 189
new entries, in the 20-thousand-square-metres surface (11% larger than the February 2016 edition) of
the three locations at Tortona 27, 35 and 54. The highly buyer-oriented exhibiting formula of the show has
generated a remarkable increase in new admittance requests, thereby reaching more than 350 requests,
out of which over 100 from abroad. A datum showing a growth potential in terms of exhibiting spaces in
the Tortona area, as well as the businesses’ desire to be present in Milan, a city that is experiencing a time
of cultural and commercial renaissance. In this scenario WHITE is today the most critical platform during
Milan Fashion Week, a real reference point for buyers from across the globe, as it never fails to showcase
both cutting-edge labels, as well as consolidated innovation-oriented companies.
