Responding to a Crisis: Uber’s Cyber Hack
For any organisation operating in the digital realm it’s no longer a question of if a cyberattack will happen, but when. In such a privacy-conscious climate, the damage caused by a data breach can be critical.
Uber has experienced multiple data hacks in recent times, with coverage in mainstream media outlets referring to it as a repeated breach. In order to minimise any long-term reputational damage, brands like Uber must move quickly to formulate an effective crisis response.
