Sponsored Content in College Media
Опубликовано: 01 Январь 1970
на канале: Karl Hughes
на канале: Karl Hughes
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Is sponsored content, a phrase that will turn any journalist's Spidey senses to high alert,the shot in the arm that college media needs? After all, The Washington Post and The New York Times have begun to embrace it. Learn what sponsored content is, explore both good and bad examples and discuss economic opportunities and the ethical dangers when it's done poorly.
Originally recorded for my presentation at the College Media Association's 2013 Conference.
