Negative Space in Logo Design: A Quick Course for Beginners
In this video, I delve into the captivating world of negative space in logo design, illustrating its power to add depth, meaning, or conceal elements within logos.
CONTENTS:
00:00—Best Examples of Negative Space Logos
01:17—Leveraging Negative Space in Logo Design
02:02—Benefits of Using Negative
02:15—Creating a Logo with Negative Space
I present examples from various brands to showcase the figure-ground gestalt principle in action, such as the hidden messages in the FedEx and Toblerone logos.
I explain how negative space can be used to embed symbols, enhance meaning, and achieve visual harmony, evidenced by examples like the Kisses and Spartan golf club logos.
I also talk about the benefits of using negative space, including making logos more distinctive, clean, and impactful.
The video also includes a case study of a logo I designed for Airport Executive, demonstrating my process from inspiration to digitization, showing you how to use negative space in your work.
Check out my work for AE—https://www.ebaqdesign.com/work/airpo...
Looking for a logo designer?—https://www.ebaqdesign.com/start
Follow for more content on branding and logo design.
---
#branding #logodesign #graphicdesign
MY TOP PRODUCTS*:
Brand Master Bundle — https://www.ebaqdesign.com/brand-master
Brand Strategy Guide — https://www.ebaqdesign.com/strategy-g...
Brand Storytelling Guide — https://www.ebaqdesign.com/storytelli...
Brand Naming Guide — https://www.ebaqdesign.com/naming-guide
Brand Guidelines Kit — https://www.ebaqdesign.com/guidelines...
*Use code “YOUTUBE20” to get 20% discount as my subscriber.
—
SOFTWARE & TOOLS I USE*:
Adobe CC — https://www.ebaqdesign.com/go/adobecc
Webflow — https://www.ebaqdesign.com/go/webflow
Relume — https://www.ebaqdesign.com/go/relume
Shopify — https://www.ebaqdesign.com/go/shopify
Squarespace — https://www.ebaqdesign.com/go/squares...
Envato — https://www.ebaqdesign.com/go/envato
Skillshare — https://www.ebaqdesign.com/go/skillshare
Domestika — https://www.ebaqdesign.com/go/domestika
Logo Package — https://www.ebaqdesign.com/go/thelogo...
ElevenLabs — https://try.elevenlabs.io/dmk820h9mi7p
HeyGen — https://app.heygen.com/guest?sid=rewa...
*These are my affiliate links. Which means I will receive commission, at no extra cost to you.
