INSEAD Explains Sustainability: Circular Economy
In this first episode of the INSEAD Explains Sustainability* series, INSEAD Professor Atalay Atasu explains why to be more sustainable, we need to embrace circularity. He discusses the challenges of implementing circularity, including the need to influence consumer behaviour, rethink business processes, and find ways to capture and create value.
Gain insights on moving from a linear to a circular economy from Atasu, the Bianca and James Pitt Chair in Environmental Sustainability and the Academic Director of the INSEAD Sustainable Business Initiative.
Find out more here: https://knowledge.insead.edu/operatio...
Chapters:
00:00 - Why is sustainability such an important topic for business today?
00:43 - What is the big idea behind the circular economy?
01:47 - What are some challenges businesses face in integrating circularity?
03:20 - How can businesses overcome challenges related to circularity?
04:37 - What is the first step businesses can take to start becoming more circular in their operations?
05:48 - What are some of the most impactful sustainability innovations today?
*See all episodes of INSEAD Explain Sustainability on INSEAD Knowledge here: https://knowledge.insead.edu/insead-e...
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