Ansoff Matrix | McDonald's Business Strategy
Free accompanying activity sheet download:
https://www.tes.com/teaching-resource...
The Ansoff Matrix is a business planning tool designed to aide managers and marketers in identifying a growth strategy. This video goes through what the Ansoff Matrix is and how McDonald's have used it to grow their global business. The Ansoff Matrix is useful for anyone teaching or studying GCSE, A level or BTEC Business studies. This is particularly useful in regards to Unit 7: Business Decision Making where students can use this planning tool to aide in the Business Decision Making exam.
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