Can-Am Origin Pulse Video
Dealers attending Club BRP were informed BRP has set its sights on Can-Am becoming the “global electric motorcycle leader” with the launch of the 2025 Pulse and Origin all-electric motorcycle lineup. “Building on BRP’s rich 80-year history of powersports innovation and excellence, Can-Am is changing the dynamic and opening the road to a new generation of riders and electric vehicle enthusiasts.” The unveil took place during the dealer meeting August 19 in Anaheim California.
“Today, we are reclaiming our two-wheel heritage by bringing new excitement to the electric motorcycle industry,” said José Boisjoli, President and CEO of BRP. “50 years ago, Can-Am celebrated many victories with its Track ’n Trail motorcycles, and we are bringing that pedigree back with a focus on modern electric power, connectivity and thrill. We intend to become a global leader in that space with true innovation designed to simplify the riding experience for new riders and introduce electric motorcycles to all.”
