convert web traffic to customers (with examples)
In this video, we talk about the Hi-Five conversion formula, which is 5 simple steps to convert website traffic into customers. Having someone on your website is a privilege and there small but crucial steps that come before you can ask for someone to buy, subscribe, or call.
I’ve been building websites for over six years. I’ve built them for small businesses, startups, and personal portfolios. I was inspired to make this video because a couple of weeks ago one of the companies I do work for reported a 57% increase in new customers from their website. About a year after we implemented the high-five formula.
I hope you use the high-five conversion formula on your website to gain trust and boost conversion.
I absolutely love this stuff. If you end up implementing the high-five formula, I want to see it! If you need help implementing it, drop a comment, or reach out through my personal website below.
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TIMESTAMPS:
0:00 Overview and My Experience
1:10 Step 1: Convey Message In 3 Seconds
1:55 Step 2: CTA Above Fold
2:31 Step 3: Build Authority
3:50 Step 4: Secondary CTA
4:28 Step 5: Repeat CTA Again and Again
4:51 Examples
5:22 Stripe
7:47 Albertazzi Law Firm
10:05 Conclusion
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📚 Books Referenced
StoryBrand Marketing by Donald Miller
Value Proposition Design - Wiley Published
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Sources: https://pastebin.com/BSVjMZPK
