Uber Did THIS to Create a Better User Experience Design

Опубликовано: 10 Июнь 2022
на канале: Wired to Design

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#shorts #ux #design

In this short, I show you what Uber did to create a better user experience design. You can master Figma, Sketch, or any other tool, and know everything about the users you're designing for. But, knowing how to frame the product you're designing, and the value you're serving will change the quality of your work forever!

As soon as you dig into a project, make sure you help your team define a Value Proposition Statement. It's the number one "WHY" question to answer, namely: "Why should anyone want your product or service?"

A value proposition helps you define your product, what value it serves, and how it stands out.

Here's a perfect example of Uber's value proposition that they had on their site back in 2017: "One tap and a car comes directly to you. Hop in, your driver knows exactly where to go. And when you get there, just step out. Payment is completely seamless."

This set the tone for Uber's entire UX and product design.

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Anik Devaughn
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