An Introduction of Search Engine Optimisation
Search Engine Optimization (SEO) is the practice of optimizing website content and structure to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of organic traffic to a website from search engines like Google, Bing, and Yahoo.
SEO involves a variety of techniques, including keyword research, on-page optimization (such as optimizing page titles, headings, and content), technical optimization (such as improving site speed and mobile-friendliness), and off-page optimization (such as building backlinks from other reputable websites).
Effective SEO can help a website rank higher on search engine results pages, which can lead to increased traffic, more leads, and higher conversion rates. However, SEO is an ongoing process that requires regular monitoring and adjustment to stay up-to-date with changes in search engine algorithms and user behavior.
