Learn How The LinkedIn Ads Auction Works

Опубликовано: 06 Сентябрь 2023
на канале: Ads Mastery Hub

LEARN HOW THE LINKEDIN ADS AUCTION WORKS

When you advertise on LinkedIn, an auction system determines when your ad is served and how much you’ll pay for the ad. Your ad competes in the auction against other ads with the same format and similar target audience.

The auction multiplies bid price and relevancy score to calculate an overall score. The ad with the highest overall score wins the auction. For example, bid price x relevancy score = overall score.

To learn more about this concept you can refer to this article -   / a501530

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