HiHD Channel Branding - 頻道品牌包裝
www.jldesign.tv
For the brand packaging of HiHD, we took charge in giving the product its characteristics, name, slogan and parameters as we were very fortunate to gain the confidence of the client. Since this is Taiwan's first HD channel, the client wanted the concept to be more abstract.
We created a lifeless, chaotic SD world, and people wandering in this wilderness are searching for a new direction. From the chaos, everything has to keep changing and evolving. Some things have to be de-constructed and rebuilt in the attempt of a new world order. As all creation work towards this new world order, a new era is born. It is in this new era that a HD generation arrives.
在這次HIHD的品牌包裝案中，我們參與了從品牌的調性，名稱Slogan與整體的Guideline制定，我們非常幸運的得到了客戶的充分信任，在概念之中客戶希望以抽象的風格去表現第一個到臨台灣的HD頻道。
我們塑造了一個渾沌舊有的SD世界，人們需要在這渾沌的世界中去尋找新光芒與出路，在眾多的渾沌及不規則中，一切事物必須不斷循環，毀滅和重生。同時也要不斷的被破壞，被重組，萬物就會在其中找尋出宇宙中新的秩序。
隨著宇宙萬物對廣新世界的嚮往，一個全新的紀元從此誕生。而這個全新的紀元，就是Hi HD高畫質電視時代降臨。
