Finding your
"What is the story? What are the things you truly care about?"
At our Ticketmaster UK x NextGen Community event in Glasgow last week, music artist manager Mobo explained why it's so important for artists to find their authentic selves in order to build a community.
Our 'Advice for Creatives' playlist has more top tips from music industry trailblazers.
Video by Youth Music NextGen content creator Charli Burns.
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