The Smart Way to use Keywords in your Online Listings
Featuring: Bryant Goodall
Written by: Lauryn Johnson
Produced by: Lauryn Johnson & Brandon Paul Karlis
Directed & Edited by: Brandon Paul Karlis
Want to show up more often in searches? Of course you do!
It’s not as easy as claiming your listings and your Google My Business profile.
If you want your listings to rank well, it’s time to get smart about your keywords.
First, find your keywords.
Got a Google Ads account? Then you also have access to Google’s keyword planner.
Google’s keyword planner recommends top search terms based on:
The services you offer,
and the most frequent searches in your area.
Need an example?
Say you’re a photographer in Phoenix. The keyword phrase “photographer phoenix” is pretty obvious.
But Google might recommend alternatives, like:
Downtown phoenix wedding photography
Newborn photographer phoenix
Now, add them to your listings.
Now that you have smarter keywords, add them to your listings.
Work them into:
Your business description
Image file names
Image titles and descriptions
You’re almost guaranteed to show up in searches more often.
Still stuck on keywords? That’s OK.
Check us out at thryv.com, and watch more videos where we help you...
manage your time, communicate with customers, and get paid.
