Strategic Brand Development: Essentials of Value Creation.

Опубликовано: 03 Сентябрь 2024
на канале: FreeCouponDiscount

Learn Brand Strategies to Drive Value: Key Concepts and Practical Techniques for Building Strong, Impactful Brands.

Rating: 5.0 out of 5 (1 rating) 1,312 students

What you'll learn:
Understand core principles of brand strategy and their role in driving brand value.
Learn to conceptualize and articulate unique brand value propositions.
Analyze real-world case studies to understand strategic brand decisions.
Explore theories of brand differentiation and competitive positioning.
Understand key drivers of brand equity and how to manage them.
Examine the impact of digital transformation and globalization on branding.
Develop critical and strategic thinking skills in the context of brand strategy.

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Direct link : https://tinyurl.com/yhjnz9nz

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