Amazon Product Opportunity Explorer New Features Step by Step Walkthrough

Опубликовано: 12 Июль 2024
на канале: Chris Rawlings

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Did you know that Amazon tells you exactly why people aren't buying your product?

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There is a hidden feature tucked a few clicks in to Amazon's seller interface that collects data from millions of purchase decisions in your niche to distill down exactly why someone did or didn't buy.

Then Amazon interprets that data and pulls out the features (or lack thereof) that most frequently causes a shopper to buy a product (or not buy it) in your niche.

And all this is hidden inside a tool most sellers barely scratch the surface of: Amazon's Product Opportunity Explorer.

Amazon Product Opportunity Explorer is much larger now than it was when it was first released a few years back.

It's a lot more than just search term data now.

In this video I sit with Marc Piwko (Sophie Society Senior PPC Strategist) where we walk through some of the newer features of Product Opportunity Explorer.

You'll gain the power to find out which of your product features to highlight, and which to minimize, directly from the source.

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