004 Trigger Marketing: Drip Email Based On What Prospects Do
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Today, we're going to talk about trigger marketing... Namely, how to drip email campaigns out based on what prospects and visitors do!
With marketing automation, there are lots of different things that you can do in terms of outbound marketing. You can send emails, text messages, fire out outbound calls... You can even send postcards and letters depending on the platform.
At the root of marketing automation, though, are three things that you need to be familiar with:
Triggers
Campaigns
Goals
Look at any campaign builder, MarTech or AdTech tool, and you find that they're all based around those three fundamental components.
We'll be doing individual videos on each component. Today we're going to talk about triggers and how they are used in trigger marketing.
Read more: https://doneforyou.com/trigger-market...
