Intro to marketing
This video links to others with a similar title, but it's also important when looking at corporate strategy, business development, and competition. It should be clear that marketing embraces many important issues that confront businesses. It is too simplistic to say that marketing is concerned with profitability alone, it is rather related to consumer satisfaction and the consumer experience. A case may be made that these are related to long term profitability and survival of the business. However, the features that are considered within the scope of marketing need to be noted and understood and these are much wider than just profitability.
This video links to several other videos, as mentioned above, it is important that you make notes and supplement your understanding of the marketing process from the various videos that the course provides.
