A complete and verified business profile is vital for your business to appear on Google Maps and within a local pack at the top of Google’s search engine results pages, or SERPs.
Nothing frustrates users quite like searching for a company only to find that the information provided is wrong or outdated. It’s more common than you think for a phone number or street address to be incorrect or an old location not to be marked as closed, so be sure to claim your profile and manage it closely.