Facebook & Google Ads for Buyers & Sellers
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Join Vincent Meza from Listings-to-Leads in this informative webinar on leveraging Facebook and Google to capture valuable real estate leads. Vincent explains the significance of these top-ranking websites, details various strategies for advertising on them, and provides an in-depth overview of Listings to Leads' tools and resources. Learn about the effectiveness of Facebook lead ads, using Google for high-quality seller leads, and how to utilize landing pages and PDF guides. Get insights into audience targeting, lead conversion, and the benefits of consistent advertising for brand building. Essential tips and real-world examples from successful agents are covered to help you grow your real estate business. Don't miss out on these proven strategies and actionable steps to maximize your digital marketing efforts.
00:00 Introduction and Overview
00:12 Importance of Facebook and Google
00:37 Listings to Leads: Tools and Resources
01:26 Live Classes and Webinars
04:12 Mastermind Group and YouTube Channel
05:38 Effective Facebook Ad Strategies
10:27 Creating Facebook Ads: Step-by-Step
15:01 Advanced Ad Techniques and Custom Audiences
17:23 Targeting Specific Markets with Ads
19:37 Running Ads on Pending and Sold Properties
24:40 Success Stories and Best Practices
27:12 Using PDF Guides and Landing Pages
28:48 Introduction to Free Tools and Landing Pages
29:03 Understanding Lead Ads vs. Landing Pages
29:29 Targeting FSBOs and Market Segments
31:25 Effective Ad Strategies for New Constructions
34:23 Creating Custom Audiences for Targeted Ads
38:34 Lead Conversion Techniques
41:44 Utilizing Google for Seller Leads
50:36 Leveraging Listing Presentations and Marketing Calendars
52:06 Final Tips and Q&A
