How Meta Tags Help Your SEO
Featuring: Bryant Goodall
Written by: Lauryn Johnson
Directed & Edited by: Brandon Paul Karlis
Produced by: Lauryn Johnson & Brandon Paul Karlis
They say first impressions are everything. And when it comes to SEO, meta tags are your website’s first impression with search engines.
Why are they so important? Here’s what you need to know.
The Purpose of Meta Tags
Meta tags are the parts of your site’s HTML that tell search engine what your content is about. They help search engines decide if your content is relevant and valuable enough to present to users.
Basically, if you want to show up in search results, they’re super important.
Which Tags Matter Most?
Web developers know there are various types of meta tags. But if you want to improve your SEO without learning code, a few matter most.
Title Tag
Meta Description
Alt Text Tag
Again, there are plenty more, but these are a great place to start.
When to Use Each
Title Tag – Tells Google and searchers what your webpage is about. Title tags appear across headers and in browser tabs.
Meta Description – Summarize your pages under their search listings. They help entice searchers to visit your site.
Alt Text Tag – These help search engines identify your images, since they can’t easily read them on their own.
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