Musician’s Guide to TikTok (DIY Musician Podcast, Episode 316)
Over the last couple years, #tiktok has absolutely exploded as a social network. And what's even more important to us is it's become a platform that has driven a lot of music success. Artists have found a way to engage new audiences through a combination of creative content and TikTok's powerful algorithm. And labels are looking to TikTok metrics as a key indicator of an upcoming release's potential.
In this episode we'll discuss the Musician's Complete Guide to TikTok, including:
00:00 Intro
06:04 A review of TikTok culture, features, & tools
09:51 The TikTok algorithm
11:17 The #ForYou feed
12:21 TikTok's growth phase is your golden opportunity
13:11 TikTok isn't just for younger demographics
15:53 How to get your music on TikTok
16:41 The power of quirky, catchy, lighthearted content
18:26 TikTok success is about musical moments
20:46 Embrace or beware the "schtick"
23:10 Use your back catalog
24:22 TikTok's collab tools
28:07 Sharing TikToks on Reels?
30:35 TikTok's focus on hyper-local
33:05 Promoting from multiple angles
34:04 What drives TikTok recommendation
38:09 People love learning on TikTok
42:57 Closing thoughts
Got a question for the podcast? Done anything really effective to promote your music using TikTok? Leave a comment or contact us at:
360-524-2209
[email protected]
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