Crabb-Radermacher Massey Ferguson Combo spot
Atlanta based agency Crabb-Radermacher teamed up again with Guillotine Creative to create a new campaign with a different look and feel and using only still shots with VO and music. Instead of just showing tractors, these are telling stories. We cut 10 spots with 8 different VO talent giving the feel of customers talking about their experiences in their life and how the tractor fits their lifestyle perfectly. Guillotine founder Michael Koepenick edited all the spots that were written by Wayne Johnson. All in all a nice way to get the most value on your screen in a competitive marketplace.
