Get More Out of Your Traffic with Conversion Rate Optimization
Whether through extensive SEO campaigns or paying per click, generating traffic is expensive. There's nothing worse than driving ideal prospects to an experience not designed to convert, targeting the wrong people, or worse, a combination of the two.
The solution is to control for the variables that might be scaring good prospects off and letting bad ones in. Yet if CRO isn't already part of your digital marketing workflow, it can feel daunting to add.
In this data-backed session, attendees will learn:
Easy workflows to begin layering in CRO including a/b testing, on-page creative, and persona message mapping.
How to structure tests that work and don't get bogged down by statistical significance.
Slides and transcript → https://www.semrush.com/webinars/get-...
Related webinars → • Growth Marketing
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Read more → https://www.semrush.net/blog/conversi...
00:00 Introduction to Guests and Topic Agenda
04:51 What is CRO?
05:44 Baseline Rules for Testing CRO
07:37 Core CRO Questions to Ask
10:15 CRO in Design
14:35 The Value of Exit Offers
17:17 CRO in Targeting
21:03 Do Modals and Popups Boost CRO?
23:10 Should You Create Closed-Off Landing Pages?
26:45 How to Optimize and Test Without Enough Traffic?
30:35 What Sample Sizes Do You Need to A/B Test?
32:44 Return Policies and Conversion Rates
37:20 Getting Feedback from Landing Pages
42:55 Stock Images and CRO
48:52 Resources for Understanding Consumer Psychology
53:07 Getting More Leads for Software Businesses
01:00:23 Personas and CRO
