Pitching to Playlists on Spotify: How Wiki Made It
Wiki first rose to fame when he was still a teenager in the NYC hip-hop groups Ratking, and since then he's forged a successful solo career on his own terms. We caught up with the 26-year-old while he planned the rollout for his latest record Oofie. Wiki lifted the lid on his mindset and his 360 degree vision for his LP—from the artwork to the videos to his live shows. Working closely with his manager, who pitched his track “Elixir” in November 2018, the track landed on multiple editorial and algorithmic playlists. Here's how everything unfolded and what happened next.
In ‘How They Made It,’ a new video series from Spotify for Artists, we talk to artists about their hustle, their creative journey, and the knock-on effect utilizing Spotify tools has had on their career.
